Google Ads for Home Services

Your ad budget should fill your schedule, not drain your bank account.

MBD Holdings builds and manages Google Ads campaigns for contractors and home service companies. We focus on one thing: turning search traffic into phone calls from people who are ready to book.

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What We Do

Focused services for businesses that depend on inbound calls and local leads.

One solar client reduced their cost-per-lead by 41% in the first 90 days -- without increasing budget. That freed up spend to expand into two new service areas the following quarter.

-- Recent client engagement, residential solar

Google Ads Management

Full campaign builds from scratch: keyword research, ad copy, call assets, location targeting, bid strategy, and negative keyword lists. We manage the day-to-day so you can focus on running your business.

Call-Based Lead Generation

Campaigns engineered to generate phone calls, not just clicks. We configure call extensions, call-only ads, and call tracking so you know exactly which calls come from which campaigns.

Reporting and Optimization

Monthly performance reports with real numbers: cost per lead, cost per call, conversion rates, wasted spend, and clear recommendations. No vanity metrics, no dashboards you have to interpret yourself.

Industries We Serve

We specialize in home services and local trades -- the businesses where a phone call is the conversion that matters.

Solar Installers HVAC Plumbing Roofing Landscaping Electrical Pest Control General Contractors Garage Doors Fencing

Why Work With Us

The advantages of a small, focused operation over a generalist agency.

Small Agency Attention

Your account is managed by the person you talk to -- not handed off to a junior coordinator. Questions get answered the same day.

No Long-Term Contracts

Month-to-month by default. We keep your business by earning it, not by locking you into a 12-month agreement.

Transparent Reporting

Every dollar is accounted for. Monthly reports show real cost-per-lead, wasted spend, and what we are doing about it. No jargon, no hiding behind dashboards.

API-Powered Precision

Custom tooling built on the Google Ads API means automated audits, safety checks before changes go live, and structured optimization that catches what manual review misses.

How We Work

A straightforward process with no long-term contracts.

Discovery

We learn your service area, target jobs, average ticket size, and what a good lead looks like for your crew.

Campaign Build

Keyword lists, ad groups, responsive search ads, call assets, and geo-targeting -- all built from the ground up for your market.

Launch and Monitor

Campaigns launch in a controlled state. We monitor search terms daily in the first weeks, adding negatives and adjusting bids to cut waste early.

Report and Refine

Monthly reports show exactly what you spent and what you got. We scale winners, cut underperformers, and push cost-per-lead down over time.

About

MBD Holdings was founded by Matt Dreier after years of watching small service businesses get burned by agencies that didn't understand their economics. A missed call costs a roofer real revenue. A wasted click on a job seeker costs a plumber real money. The margins are too tight for sloppy campaign management.

Most of our clients came to us after spending money on ads that generated clicks but not calls -- or after working with generalist agencies that treated their $5K/month budget like an afterthought. We work exclusively in Google Search because that is where people go when they need a plumber today or a solar quote this week.

We use proprietary tooling built on the Google Ads API to manage campaigns with a level of precision that manual management can not match: automated audits, safety checks before any change goes live, and structured reporting that surfaces what actually matters. Every campaign is reviewed by a human before it spends a dollar.

Let's talk about your ad spend.

If you are running Google Ads for a home services business and not sure you are getting what you should, reach out. No pitch deck, no pressure -- just a straightforward conversation about what is working and what is not.

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